Customer Journey Map • Persona
Introduction
Flinders University serves diverse user segments, including high school graduates, adult first-time entrants, postgraduates, current students, and influencers like parents or career advisors.
2 journey maps, 2 personas, insight templates for each participant & slide deck of findings.
4 researchers
October - November 2023
Qualitative interviews
Goal
To better cater to each segment and identify opportunities for product improvement, Flinders University sought to create detailed user journey maps and personas.
BREAKDOWN
Create CJM
Map all touch points and actions in the decision-making process, identifying the most influential ones.
Pain points & opportunities
Pinpoint key pain points and opportunities, offering actionable recommendations to improve marketing strategy and drive enrolments.
Website usability
Identify roadblocks on the Flinders University website for various customer segments.
Adult entrants & Influencer Journey maps
Personas
Participant insights Review & Key insights decks
Due to confidentiality agreements I cannot go into more detail. Contact me for more information.
