Continuous Discovery
Introduction
Racenet's subscription service has experienced a, prompting the company to seek closer connections with both their customers and competitors.
To achieve this, they have adopted a research method called Continuous Discovery. The key principle is straightforward: since we are always making decisions about what to build, we need to stay continuously connected to our customers to ensure that our product discovery decisions are effective and meet their needs
Insights report each week, a phase recap report and a six month wrap up report
1 Designer & Product Owner
October - March 2024
Qualitative & usability interviews
Goal
Over the course of six months, Racenet wanted to interview three participants a week with the overarching research goal to better understand how they can reach their goal of 20k subscribers at $20.
It was broken down into six phases.
breakdown
Phase One
To understand customer value perception and sentiment surrounding the RN iQ offering.
Phase Two
Does improving awareness of RN iQ subscription features and price drive users to subscribe?
Phase Three
If we alter the RN iQ landing page by adding additional information and visuals, can we improve the communication of the value proposition?
Phase Four
To understand whether the introduction of an additional subscription tier, priced at $10/month and excluding Sectionals and Form iQ would serve to increase subscriptions.
Phase Five
To better understand how users currently educate themselves on racing knowledge and to discover opportunities to improve education across Racenet.
Phase Six
To evaluate the overall user experience and usability of Racenet premium features. Identify any areas of frustration or confusion encountered by users, and determine which information and tools within these features require clarification or further explanation.
Example of Weekly & Monthly report
Miro board with phase six clustered insights
Due to confidentiality agreements I cannot go into more detail. Contact me for more information.
