UX Design for

ambitious teams

business impact

user satisfaction

higher conversion

👋 Hi there. Ola.

I'm Maddie, a Senior UX designer of 9+ years. Originally from Australia, I'm lucky enough to spend my days surfing, helping organisations big and small uncover customers problems and turn insight into experiences fit for humans.

I love people and I get to be curious for a living. How cool 😎

Some of my featured work

These are some of the projects I'm most proud of.

Freelance work

As a Senior Researcher, I get to work with awesome Brands to help them with their discovery, usability and journey mapping needs.

Brands I've worked with

The facts

Business and professional impact

400+

Customer interviews

30+

Workshops facilitated

$2.08m

of uplift revenue increased in a year

1.6%

Increased booking conversion in a year

A little bit about myself

I am an inherently curious individual with an unwavering passion for exploration and love to find connection with people.

Outgoing by nature, I excel in communication and connect effortlessly with people from all walks of life. I prioritise building strong, supportive team cultures and genuinely care for those around me (professional and personal).

When I'm not immersed in UX design, you can find me surfing, camping out of my van (Viktor), planning events, DIY building projects, practising yoga or cooking an absolute feast for my partner and friends.

Side projects

What do I work on outside my 9 - 5?